About AR Goddard Design

Design with character, clarity and purpose

I’m Amy Goddard, a graphic designer based in Aldbourne, near Marlborough in Wiltshire, working with local and UK-wide businesses on branding, print, packaging and marketing materials.

My journey in graphic design began in London at the London College of Communication, where I earned a BA (Hons) in Marketing & Media Design.

My first role was in children’s television, working alongside Keith Chapman on brand style guides, packaging, clothing and promotional materials for much-loved shows including Fifi and the Flowertots and Roary the Racing Car.

I then moved into the beauty industry, joining Coty, where I designed in-store displays for leading brands including Beckham, Lady Gaga and Rimmel. From there, I transitioned to Point6 Design, specialising in packaging design for Philips Avent.

After relocating to the countryside to raise my family, I moved into the healthcare sector, where I developed a strong focus on accessibility, legibility and user-centred design for older audiences. This experience strengthened my belief that great design should not only look beautiful, but also communicate clearly and effectively.

Today, through AR Goddard Design, I work with a wide range of clients, creating thoughtful, engaging design for brands, packaging, print and marketing. I bring together creativity, attention to detail and a strong understanding of how design can communicate clearly, connect with people and support a business’s goals.